Job Description

The Role: A strong point of view. A tight turn of phrase. An ability to bring structure and storytelling to everything from product pages to emails to brand campaigns. Our Content Strategist & Copywriter is equal parts thinker and doer—responsible for building the brand voice across all consumer touchpoints. This person will collaborate closely with brand, creative, DTC, PR, and product teams to translate strategy into words that drive connection and conversion. You’ll write the campaigns, the headlines, the emails, the collateral—and partner on content ideas that educate, engage, and inspire across the funnel. As our Content Strategist & Copywriter, you’ll be responsible for building and evolving our brand voice, translating strategy into standout storytelling across every single consumer touchpoint. Responsibilities Develop and maintain brand voice guidelines and storytelling frameworks Write copy for landing pages, product descriptions, email campaigns, ads, packaging & more Collaborate with designers, marketers, and product leads on campaign concepts Brainstorm and develop original content that breaks through a crowded space Translate technical product info into consumer-friendly, benefit-driven storytelling Optimize written content for clarity, tone, and conversion Pitch and develop content for all channels across the funnel including social, influencers, and more Edit and proofread all outbound copy for accuracy and voice alignment Bring creative thinking and conceptual firepower to cross-channel initiatives Qualifications 5+ years in content strategy and copywriting, ideally in CPG, wellness, or lifestyle brands Portfolio that demonstrates range—long-form, short-form, DTC, brand, product storytelling Excellent attention to detail, grammar, and tone Comfortable working in fast-paced, high-growth environments Strong communicator with a collaborative mindset SEO, storytelling, and conversion copywriting chops a must Additional Requirements: Ability to work collaboratively with multi-functional core teams and strong personalities Adapts and thrives in a demanding, fast-paced environment Operates with a high level of professionalism and integrity, including dealing with confidential information Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb Must have a solid understanding and/or come to master Hemp compliance rules and regulations set forth by each State Must pass any and all required background checks Must be and remain compliant with all legal or company regulations for working in the industry The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance. Green Thumb Pay Range

$75,000 - $90,000 USD

Apply for this job * indicates a required field First Name * Last Name * Email * Phone * Location (City) * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf What are your compensation expectations for this role? * Are you a former Green Thumb Industries (GTI) or RISE Dispensary employee who has been on the GTI payroll or has been employed by a GTI managed/affiliated business? * Select... If you were referred by a current Green Thumb employee, please specify the full name of the person who referred you below. Please enter only one name. Do you have any agreements from a prior employer that prohibits or restricts you from working at Green Thumb? * Select... At Green Thumb, we believe in the "and beyond" when it comes to our team. Tell us about a time you acted in the "and beyond" in your job. Will you require Visa sponsorship now or in the future? * Select... Please note that although cannabis is legal under many state laws, it remains illegal under federal law. If you are a lawful permanent resident (Green Card holder), please be aware that employment in a cannabis company may carry immigration-related risks. We strongly encourage you to consult with an immigration attorney before applying or accepting any position. We are sharing this information to allow you to make an informed decision. This notice is provided for informational purposes only and is not legal advice. Green Thumb does not inquire about or make employment decisions based on immigration status, except as required by law. Are you authorized to work in the United States? * Select... Please confirm you are over 21 years of age. * Select... Please review and respond to the following statement:By completing this application, I understand and represent:All information entered on this application or during the course of my employment is true and correct. Misrepresentation, omission, or concealment of information requested will be reason for dismissal if I am employed.Unless covered by a collective bargaining agreement, if I receive and accept an offer of employment, my employment is at-will. * Select... Voluntary Demographic Questions For government reporting purposes, we ask candidates to respond to the below race and gender self-identification survey. Completion of the form is entirely voluntary . Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. As set forth in Green Thumb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. Although GTI is not a federal contractor and therefore, not under compliance mandates to report on the percentage of its workforce that is comprised of employees with disabilities or Veterans, we provide applicants and employees with a voluntary option to confidentially self-identify as a person with a disability or a Veteran as a part of our commitment to diversity and inclusion. Identifying yourself as a Veteran or individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. How would you describe your gender identity? Select... Select... How would you describe your racial/ethnic background? Select... Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities including mobility, communication (seeing, hearing, speaking), learning? Select... Are you a protected veteran or active member of the United States Armed Forces? Select... #J-18808-Ljbffr Green Thumb Industries (GTI)

Job Tags

Permanent employment, For contractors, Visa sponsorship,

Similar Jobs